CONDÉ NAST
CONDÉ NAST
Site & Email Digital Marketing for 7 titles:
Vogue | GQ
Architectural Digest
Condé Nast Traveler
Vogue Club | AD PRO | AD PRO Directory
Position
Consumer Marketing Intern & Marketing Coordinator
Consumer Revenue Division— Reported into Associate Managers of Digital Marketing (Vogue, GQ, AD, & CNT). Also reported to Senior Manager of Digital Marketing (Vogue & GQ). and the Associate Director of Digital Marketing. (Vogue, GQ, AD, & CNT).
Job Summary: Digital Marketing Campaign Specialist, responsible for executing and reporting on site & email acquisition campaigns, managing A/B testing to enhance engagement and revenue, and analyzing performance metrics to optimize marketing strategies. Daily project management responsibilities including cross-functional collaboration with various teams to drive subscription growth, managed creative requests for 7 brands, streamlined project workflows/ communication, and regularly reported performance metrics to senior leadership to inform decision-making and strategy refinement.
Responsibility
Executed and reported on site and email acquisition campaigns for Vogue, GQ Architectural Digest, Condé Nast Traveler, Vogue Club, AD PRO, and AD PRO directory.
Collaborated across global, editorial, creative, product, analytics, and CRM teams on several cross-functional projects inclusive of paywall launches, tentpole global brand moments, and new product launches.
Managed creative requests, email calendars, and communication channels, streamlining workflows for improved project management efficiency and organization.
Lead point on email planning and execution for GQ, Architectural Digest, Condé Nast Traveler, AD PRO, and AD PRO Directory.
Reported weekly and monthly subscription performance metrics and site & email A/B test results to key stakeholders & leadership to facilitate informed decision-making and strategy refinement.
Results
Aided in administration, monitoring, and QA of 10+ site and email monthly A/B tests to increase subscriptions, engagement, and revenue for each brand and membership.
Increased email subscriptions by 65% on average across Vogue, GQ, Architectural Digest, and Condé Nast Traveler.
Analyzed performance metrics to provide actionable insights and optimizations for email and site marketing strategies to enhance subscription driving efforts. Aided in top site subscription driving months of the year for Vogue and GQ.
Constructed presentations for Editorial and Consumer Revenue leadership teams surrounding new placements and creative content opportunities to drive subscription growth for Vogue and GQ.
VOGUE & VOGUE CLUB
Drove site and email marketing campaigns for Vogue and Vogue Club, optimizing 10+ site units and 3+ email sends per week, through strategic A/B testing, creative content placements, and detailed performance analysis.
Key optimizations included enhancing engagement during tentpole moments like Vogue World London & Vogue September issue, testing direct-to-consumer copy, executing Vogue's magazines first sale copy test, implementing Vogue Club upsells, rolling out a new checkout flow, and testing new offer price format (i.e. per month vs. per year).
GQ
Drove site and email marketing campaigns for GQ, optimizing 10+ site units and 3+ email sends per week, through strategic A/B testing, creative content placements, and detailed performance analysis.
Key optimizations included subscription increase MoM for 2023, successful gift-with-purchase test (i.e. bucket hat vs. GQ dad hat), tentpole-like campaign surrounding the second annual GQ Hype cover and GQ MOTY (Men of the Year), rolled in & out of strategic sale periods to align with holidays, capitalized on Amazon Prime Days with exclusive offer, and and testing new offer price format (i.e. per month vs. per year).
Architectural Digest, AD PRO, & AD PRO Directory
Drove site and email marketing campaigns for Architectural Digest, AD PRO, AD PRO Directory, optimizing 10+ site units and 3+ email sends per week, through strategic A/B testing, creative content placements, and detailed performance analysis.
Key optimizations included enhancing engagement during key tentpole moments such as AD’s first global issue and AD100, executing go-to-market strategy by launching AD’s paywall and digital-only subscription option, implementing AD PRO upsells, rolling out a new checkout flow, and testing new offer price format (i.e. per month vs. per year).
Condé Nast Traveler
Drove site and email marketing campaigns for Condé Nast Traveler, optimizing 10+ site units and 3+ email sends per week, through strategic A/B testing, creative content placements, and detailed performance analysis.
Key optimizations included enhancing engagement during tentpole moments like the Hot List and Gold List, rolled in & out of strategic sale periods to align with holidays, introducing a new cost structure to test an increase in price offer, and testing new offer price format (i.e. per month vs. per year).
