Marketing Plan
BACCELLO: THE CAPSULE HOTEL
Marketing Plan for Baccello: The Capsule Hotel
Executive Summary at a Glance:
Antiquity meets technology—Located in the heart of Florence, Italy, Baccello: The Capsule Hotel introduces a new way of living for tourists. Inspired by the ease and convenience of the capsule hotels from Japan, the founders wanted to create an environment where guests can experience the beauty of the city intertwined with a futuristic feeling. Baccello: The Capsule Hotel aims to provide affordable traveling housing, with our main customer base being students, many of whom study abroad themselves. The team at Baccello: the Capsule Hotel have outlined various financial and non-financial goals that we hope to achieve within the next three to five years. Sustainability is at the top of our priority list; saving energy, pollution control, and sustainable architecture are some of our environmental concerns. Socially, we care about being accessible, diverse, and inclusive for our guests as well as for the working environment.
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