PR Plans.

Elizabeth Developed Two PR Plans during her Public Relations course in Spring 2023:

(1) OkCupid x Pinterest collaboration

(2) Ferragamo Fall/Winter 2023 Collection

*Image courtesy of Unsplash

Elizabeth worked with 3 group members to complete this PR Plan. The three objectives for this collaboration include:

Increasing OkCupid’s current user base to include more women & Gen Z (ages 18-25)
Use collaboration to drive growth and expand awareness and usage of both Pinterest & OkCupid
Facilitate new matches via Pinterest’s visual medium (i.e. matching with people based on aesthetics that are communicated through Pinterest boards)

*View the Deck Here

Increase awareness of the Ferragamo Fall/Winter 2023 collection among fashion enthusiasts, industry professionals, and fashion-conscious Millennials and GenZ.
Drive sales, both online and in-store, for the Fall/Winter 2023 Collection.
Generate earned media coverage in top-tier fashion publications such as Vogue, Harper's Bazaar, and W Magazine.
Establish Ferragamo, under the creative direction of Maximilian Davis, as a thought leader in the fashion industry and community.

Collaboration with Fashion Influencers and Industry Insiders – Partner with renowned fashion influencers and industry insiders to showcase the collection on social media platforms such as TikTok and Instagram.
Leverage Paid Digital Advertising – Utilize paid digital advertising to target fashion enthusiasts and drive traffic to the Fall/Winter 2023 collection on Ferragamo's website.
Engage Top-Tier Fashion Publications – Pitch to top-tier fashion publications to secure editorial coverage, run print and digital advertisements, and invite journalists to an exclusive pre-launch event.
Host an Exclusive Event – Organize an exclusive event for fashion editors, journalists, and bloggers to experience the collection firsthand and hear from Maximilian Davis about his inspiration behind this collection.

*Image courtesy of Unsplash